2025
Campaign - MinSkærmtid
For my final graphic design exam, I developed a full awareness campaign focused on screen time and digital habits among young people. The goal was to create a modern, visually striking campaign that encourages reflection and healthier habits, through insight, motivation, and gentle reminders.
Branding
InDesign
Visual Concept
The visual idea is built around the recognizable experience of looking at a screen in the dark. Cold blue light on dark backgrounds creates an immediate association with late-night screen use, while red notification elements reference the constant digital interruptions many young people experience daily.
App Concept
The app is the heart of the campaign. It is designed to help young people become more aware of their screen habits and reflect on their daily usage in a simple and visual way.
Instead of focusing on restrictions, the app motivates users through insight, encouragement, and small positive reminders. Users can track their daily screen time, see their progress over time, and receive practical tips on how to reduce their usage. The app reminds users that some messages can wait, and that putting the phone away can create more time for presence, calm, and real-life moments.
Abribus Campaign
The abribus campaign meets young people and their parents in everyday life — on the way to school, work, or leisure activities. Visually, the posters use the cold blue screen light and red notification elements both inside the frames and extending beyond them as physical red signs that break the boundaries of the abribus.
This creates a recognizable and attention-grabbing expression that mirrors the way notifications interrupt daily life.
The visuals show the app alongside everyday situations where young people miss important moments because they are focused on their phones. Together, the posters communicate the campaign’s message and invite change, starting right now through the app, accessible via QR codes.
The abribus visuals are also adapted into smaller A3 posters for schools and educational institutions, increasing visibility and ensuring the message reaches young people in their daily environments.
Guerrilla Marketing
Stickers
As part of the campaign, red notification-style stickers are placed around schools and educational institutions with permission. The bright red color catches the eye and mimics the digital messages we see on our phones.
The stickers invite young people to step closer and read the message, reminding them that some notifications can wait. At the bottom, they are directed to the app and campaign information.
Guerrilla Marketing
Reflective Tags
Reflective tags with campaign messages and links are designed to be attached to students’ bicycles. They act as a friendly and thought-provoking reminder of screen habits while also increasing visibility and safety in traffic.
The tags are designed to be kept and reused on bags or other items — combining practical value with a lasting reminder of the campaign’s message and encouraging conversations about digital habits among young people.
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
2025
Campaign - MinSkærmtid
For my final graphic design exam, I developed a full awareness campaign focused on screen time and digital habits among young people. The goal was to create a modern, visually striking campaign that encourages reflection and healthier habits, through insight, motivation, and gentle reminders.
Branding
InDesign
Visual Concept
The visual idea is built around the recognizable experience of looking at a screen in the dark. Cold blue light on dark backgrounds creates an immediate association with late-night screen use, while red notification elements reference the constant digital interruptions many young people experience daily.
App Concept
The app is the heart of the campaign. It is designed to help young people become more aware of their screen habits and reflect on their daily usage in a simple and visual way.
Instead of focusing on restrictions, the app motivates users through insight, encouragement, and small positive reminders. Users can track their daily screen time, see their progress over time, and receive practical tips on how to reduce their usage. The app reminds users that some messages can wait, and that putting the phone away can create more time for presence, calm, and real-life moments.
Abribus Campaign
The abribus campaign meets young people and their parents in everyday life — on the way to school, work, or leisure activities. Visually, the posters use the cold blue screen light and red notification elements both inside the frames and extending beyond them as physical red signs that break the boundaries of the abribus.
This creates a recognizable and attention-grabbing expression that mirrors the way notifications interrupt daily life.
The visuals show the app alongside everyday situations where young people miss important moments because they are focused on their phones. Together, the posters communicate the campaign’s message and invite change, starting right now through the app, accessible via QR codes.
The abribus visuals are also adapted into smaller A3 posters for schools and educational institutions, increasing visibility and ensuring the message reaches young people in their daily environments.
Guerrilla Marketing
Stickers
As part of the campaign, red notification-style stickers are placed around schools and educational institutions with permission. The bright red color catches the eye and mimics the digital messages we see on our phones.
The stickers invite young people to step closer and read the message, reminding them that some notifications can wait. At the bottom, they are directed to the app and campaign information.
Guerrilla Marketing
Reflective Tags
Reflective tags with campaign messages and links are designed to be attached to students’ bicycles. They act as a friendly and thought-provoking reminder of screen habits while also increasing visibility and safety in traffic.
The tags are designed to be kept and reused on bags or other items — combining practical value with a lasting reminder of the campaign’s message and encouraging conversations about digital habits among young people.
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
2025
Campaign - MinSkærmtid
For my final graphic design exam, I developed a full awareness campaign focused on screen time and digital habits among young people. The goal was to create a modern, visually striking campaign that encourages reflection and healthier habits, through insight, motivation, and gentle reminders.
Branding
InDesign
Visual Concept
The visual idea is built around the recognizable experience of looking at a screen in the dark. Cold blue light on dark backgrounds creates an immediate association with late-night screen use, while red notification elements reference the constant digital interruptions many young people experience daily.
App Concept
The app is the heart of the campaign. It is designed to help young people become more aware of their screen habits and reflect on their daily usage in a simple and visual way.
Instead of focusing on restrictions, the app motivates users through insight, encouragement, and small positive reminders. Users can track their daily screen time, see their progress over time, and receive practical tips on how to reduce their usage. The app reminds users that some messages can wait, and that putting the phone away can create more time for presence, calm, and real-life moments.
Abribus Campaign
The abribus campaign meets young people and their parents in everyday life — on the way to school, work, or leisure activities. Visually, the posters use the cold blue screen light and red notification elements both inside the frames and extending beyond them as physical red signs that break the boundaries of the abribus.
This creates a recognizable and attention-grabbing expression that mirrors the way notifications interrupt daily life.
The visuals show the app alongside everyday situations where young people miss important moments because they are focused on their phones. Together, the posters communicate the campaign’s message and invite change, starting right now through the app, accessible via QR codes.
The abribus visuals are also adapted into smaller A3 posters for schools and educational institutions, increasing visibility and ensuring the message reaches young people in their daily environments.
Guerrilla Marketing
Stickers
As part of the campaign, red notification-style stickers are placed around schools and educational institutions with permission. The bright red color catches the eye and mimics the digital messages we see on our phones.
The stickers invite young people to step closer and read the message, reminding them that some notifications can wait. At the bottom, they are directed to the app and campaign information.
Guerrilla Marketing
Reflective Tags
Reflective tags with campaign messages and links are designed to be attached to students’ bicycles. They act as a friendly and thought-provoking reminder of screen habits while also increasing visibility and safety in traffic.
The tags are designed to be kept and reused on bags or other items — combining practical value with a lasting reminder of the campaign’s message and encouraging conversations about digital habits among young people.
More Works
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to edit for beginners?